General Mills has teamed up with Minneapolis craft brewer Fulton Brewery to create a limited edition Hefeweizen. This is a good fit for the breakfast cereal maker since a Hefeweizen is a malted wheat beer and they have an abundance of the ingredient. The brew will be available in 4 pack cans starting August 26th and may lead to further projects between the companies depending on how people react.
Better excuse to have beer for breakfast ?
Source General Mills Blog